This was my first outcome for the Empire Cinemas brief. i tried to be funny. it was based on Fonzie from Happy Days - an American television sitcom.
everybody in class loved it, but my teachers didn't...
it was hard work for me. because it was the first brief and i wanted to cause a good impression...
having young people as a strong target, i thought an "unusual" situation would get their attention straightaway! and with that make them pop in the cinema rooms... (silly billy)
also we had to have in mind it was an advert for a poster.
the idea was this one! leave your comment. and if you have any idea to get people into the cinema during midweek afternoons just tell me! thanks
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