Abadia

undoubtly the best tv commercial i've seen during my Easter holiday in Portugal. even though, i still believe they don't know the meaning of TOO MUCH! i can tell you by the money spent on this "hollywoodish" production - €10m.

Super Bock Abadia is the first beer produced in Portugal using the traditional recipe. it is characterized by a rich aroma, stronger and embodied, fruited and alive, with a smooth and comforting taste and the most intense colour due to the use of special varieties of malte.

the creative concept of Super Bock Abadia’s packaging takes us to an ancestral environment, keeping the identity of the lettering – in red – over the rosette of Leça do Balio’ Monastery, now with a stylised, simplified, more modern and dynamic image.

i totally recommend it!