my new challenge: do better than this...

yes! this is the new tv commercial for Guinness premium beer.
with AMV BBDO signature.

" "Tipping point" was directed by Nicolai Fugslig, the man behind the camera for Sony Bravia's "Balls" commercial."

"(...) spectacle set in a rural Argentinian village."


"Apparently this is the most most expensive TV ad ever costing £10m!!"

(f****** hell!)

the concept is not new - "Wieden & Kennedy's work Cog for Honda, which featured a succession of car parts bumping a Honda Accord into motion." this fact, made me feel disappointed a little bit, but i still think it's a brilliant commercial, although £10m is TOO MUCH! (plus the £3m spent on mr t's snickers commercial...)